The other night as I dozed before the television set, I was suddenly struck with longing. I woke up, shook my head and realized what had hit me: some car company was employing a clever remake of Peter Schilling's Major Tom.
A little history: Peter Schilling was a contemporary of Nena's, both of whose management capitalized on that brief, surreal window in the 80s when "the New Wave" received a second, larger shot at life via video. "Major Tom" was Schilling's international hit, a song of desire, desolation and alienation (and, possibly, adultery and substance abuse) that was nearly undone by a goofy video.
It's a little unnerving to see kids these days take a shine to music I've almost completely forgotten, even though I once laced up my ALDO certified Italian shoes to dance to it. Unnerving, but also invigorating. I think Shiny Toy Guns gets the hunger at the core of "Major Tom." I won't be buying the car attached to the song, but I don't mind visiting their site and offering some scant info to get the "free" download. This is commercialism I can buy into.